Practical tools & free resources to help your team sell wine with confidence.
Wine training doesn’t need to be complicated — and it doesn’t have to wait until you book a full session. Here you’ll find free guides, quick tips, and case studies designed to give your team practical ideas they can use tonight.
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Download My Free Resources Now 〰️
Take the pressure off. Explore my free resources designed to help you grow your business and get your website off the ground.
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5 Proven Strategies to Sell More Wine (Without the Hard Sell)
Selling wine doesn’t have to feel pushy or complicated. This free guide gives you 5 simple, sommelier-approved strategies your team can start using tonight. From building confidence to sharing quick pairing stories, it’s all about making service easier, more natural, and profitable.
👉 Grab your free copy and see how small changes can make a big difference.
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Real-World Case Study: How a Bistro Boosted By-the-Glass Sales by 45%
Guests were sticking to the house wines and staff lacked confidence recommending anything else. After just a half-day training session — with simple scripts and engaging pairing stories — the results were clear: by-the-glass sales jumped 45% in just two weeks.
👉 Download the full case study to see exactly how it worked.
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Wine List Audit Checklist (or Ten Phrases That Sell More Wine)
Think your wine list is working as hard as it could? This free checklist will help you spot missed opportunities, pricing gaps, and simple ways to make your list more profitable. It’s quick, practical, and designed for busy restaurants who want results without overcomplicating things.
👉 Download the checklist and see where the easy wins are hiding.